Natanael.

Creative Thinking.

Strategic Direction.

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I’m Natanael V. Alves, a creative strategist working across brand strategy, communication and creative development. I’m interested in the space between what a brand is, what it wants to become, and how it needs to communicate. Understanding that space means looking beyond the immediate request: at the business, the audience, the context, and the idea that can bring them together. With over 10 years of experience in communication, my work has moved between strategy and execution, from developing concepts and narratives to shaping campaigns and visual productions. Different formats, connected by the same question: what is the right direction for this challenge, and how can it take a clear, distinctive form?

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I see strategy and creativity not as separate stages, but as forces that sharpen one another. Strategy helps identify what matters. Creativity explores what could be. Communication gives that thinking a form others can understand and engage with. My role is to connect these perspectives, helping projects move from the problem they need to solve to the possibilities they can create.

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EXPERIENCE

• 10+ years in communication and branding

• Experience with startups, people, ministries and international clients

• Training and certification in communication strategy and innovation methods

• Work across brand positioning, concept development, storytelling, creative direction and visual production